A Contemporary Interpretation of Cultural Heritage
Inspired by the vivid fabrics of Nigeria and the rich heritage of the Supermalt brand, the visual language is a celebration of identity and diversity.
The fabrics of Nigeria were a huge inspiration throughout the design process. I wanted to create something that represented the country's rich culture and diversity while also highlighting the Supermalt brand.
A five way colour palette was developed as part of the design process. Rich Nigerian colours were chosen to create a sense of cultural reconnection and vibrancy, while also making the design visually engaging and appealing to a wide range of audiences
